* Welcome to The Brand Dept.™

 Forging Brands With 

 Clarity & Conviction 

Our studio helps industry-leading startups, scale-ups, and mission-driven organizations to build category-defining brands that create real impact, and drive revenue.

✧ Book a call

THE BRAND DEPT.™

—

THE BRAND DEPT.™ —

Trusted By The Best. Built For The Bold.

  • Aperture Group

    Aperture Group

  • Diamondback Covers

  • Wolfe Physical Therapy

    Wolfe Physical Therapy

  • Thrive + Shine

    Thrive + Shine

  • Forward

  • Coat & Tie Mobile Dog Grooming

  • Roman Training + Nutrition

  • City Life Church

  • Lancaster Bible College

  • Agewise

  • Black Rock Retreat

  • Church of the Open Door

  • Common Run Club

  • Dean Horst Campaign

  • Favor Real Estate

  • Good Fruit Apparel

  • J&K Film Co.

  • KJS Property Management

  • LESSEN Apparel

  • Matt Fetick Real Estate Team

  • Revival Health

  • Roof Fox Roofing

  • Selah Beauty Co.

  • Blublocker

  • Bevanda

    Bevanda

Here’s the truth —

YOUR BRAND WAS MADE FOR MORE

Your brand wasn’t
meant to be patched together.

It was meant
to be Forged.

Most businesses outgrow their brand before they even realize. When your messaging, visuals, and website aren’t built on the same foundation, everything feels scattered — and the worst part is that your audience feels it.

A logo from one designer, a website from another, rushed messaging, and a strategy that never evolved. That’s why they feel inconsistent and why they don’t convert.

The Brand
Forge 360™

Introducing

BUILT WITH INTENTION — NOT GUESS WORK     

Our signature 90-day brand transformation helping you articulate your unique position in the marketplace, show up with unmatched clarity, attract your target audience, and stand out as the undeniable leader in your space.

Our signature end-to-end transformation blends:

  • Strategic Brand Clarity

  • High-Impact Messaging & Positioning

  • World-Class Brand Identity

  • Custom Site Turning Browsers into Buyers

  • A Rollout Focused on Long-Term Success

Everything done under one roof, completely aligned, and dialed-in. Your brand, marketing, & design will never be sharper.

WE SWEAT THE DETAILS SO YOU DON’T HAVE TO

What You’ll Walk Away With

Future-proof your brand and digital presence, command attention, and position your business as the industry leader.

Brand Strategy

  • 90-minute Brand Strategy Call

  • Brand Positioning, Target Audience, & Competitor Analysis

  • Brand Naming + URL Availability Research 

      $6,000 Value

Brand Identity

  • Moodboard / Creative Direction 

  • Full Logo System (Primary, Secondary, Tertiary + all variations/filetypes) 

  • Custom Logo Animation 

  • Full Color Palette (6 colors) 

  • Typography System (Headline, Sub-headline, Body Copy) 

  • Comprehensive Brand Guidelines

     $15,000 Value

Custom Website Build

  • High-Conversion Website Copywriting

  • 7-Page Custom Website Design & Development

  • Foundational SEO Optimization

     $24,500 Value

Custom Website Build

  • Stationery Package (Letterhead, Notecard, Business Card, Envelope) 

  • Up to 3 Canva Templates

  • 10 Days Post-Launch Direct Support

  • 2 Quarterly Strategy Calls

     $24,500 Value

Your brand was made to

Set Standards

Not follow trends.

Book a call

The Brand
Forge 360™

Introducing

BUILT WITH INTENTION — NOT GUESS WORK     

Our signature 90-day end-to-end brand transformation helping you articulate your unique position in the marketplace, show up with unmatched clarity, attract your target audience, and stand out as the undeniable leader in your space.

This is our signature offer — a battle-tested process that blends:

  • Strategic Brand Clarity

  • High-Impact Messaging & Positioning

  • World-Class Brand Identity

  • Custom Site Turning Browsers into Buyers

  • A Rollout Focused on Long-Term Success

Everything done under one roof, completely aligned, and dialed-in. Your brand, marketing, & design will never be sharper.

Ways To Work With The Dept.

Brand Development

Design Memberships

No Fluff. Just Results.

  • The Brand Dept. did a great job, start to finish! Pete is your guy for all things branding and marketing.

    Sawyer & Sierra — Coat & Tie Mobile Spa

    ★★★★☆

  • Pete's insight in establishing brand standards and crafting a secondary logo were invaluable.

    Ryan Miller — Brent L. Miller

    ★★★★★

  • The Brand Dept's care for the finished project was genuine and their insights were outstanding!

    Shamus Smith

    ★★★★★

  • The Brand Dept. quickly captured our vision and elevated the brand with clarity, care, and excellence.

    Jensen & Katrina Lucas

    ★★★★★

  • Pete brought clarity and direction when we needed it most. Always generous, always excellent.

    Emma — The Meeting House Church

    ★★★★★

  • From our first call, I was in good hands with Pete. He took my ideas, listened, & delivered a brand that exceeded expectations.

    Stacy Hanstad — Extreme Impact

    ★★★★★

  • Pete helped shape a lasting brand for my business. Highly recommend working with him.

    Andrew Greer — Focus Coffee Co.

    ★★★★★

  • Hope Church

  • Wolfe Physical Therapy

  • Forward Conference Branding

  • Lancaster Bible College

  • Thrive + Shine

  • The Momentum List

  • Lancaster Bible College

  • Revival Health

  • Roman Training + Nutrition

  • Roman Training + Nutrition

  • Sports Mainframe

  • Wolfe Physical Therapy

  • Sports Mainframe

  • Wolfe Physical Therapy

  • Sports Mainframe

  • Spangler's Auto

Connect with The Dept.

If you’re ready for your brand to set the standard and lead with clarity, we’d love to hear from you.

Whether you’re looking to kick off a Brand Sprint™ or lock in a Design Membership, The Brand Dept.™ is in your corner—built for ambitious brands ready to outpace the competition.